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Glossy Co. Beauty & Wellness Summit 2018

Attending Glossy Co.’s Beauty & Wellness Summit gave me the wonderful opportunity to connect and discuss issues the wellness & beauty industry is facing with leaders and new players; it was also a moment that made me, a relatively young founder of wellness company ATEM, realize just how disparate the opinions of notable leaders were on:
– what the future looks like in both personal care sectors
– how brand leaders, beauty conglomerates, and partnering software companies have very polarizing views on how to systematically define how a business must scrape customer data [in these modern times of multiple revenue streams across multiple sales channels in digital and offline)
– software companies and b2b companies in beauty not having clear guidelines for clear beauty and taking these murky definitions to the analysis stage
– lack of agreement industry wide on a general process for validating an authentically wellness focused good, brand, or business.
 
Wellness at the summit was a topic discussed from a product standpoint, rather than a movement or values POV. I believe and hope that in the future, leaders might look to considering and incorporating the full implications of marketing and branding their businesses as “wellness” and take this self-identification with wellness more seriously.
 
Because I sadly have little time to elucidate these thoughts in writing, I’m just going to leave you with these surface-scraping comments here and my photos from the summit which are more readily available. 🙂

IPSY’s Executive Chairman Jennifer Goldfarb primarily speaking on her company’s strengths: personalization.
NARS Cosmetics ‘s Benjamin Lord, Executive Director of Global Marketing
HUM Nutrition CEO Walter Faulstroh
Taking an hour break with a quick jog on Santa Barbara’s shores
Dash Hudson, a data partner of major companies, researches topics like clean beauty using hashtag identification, when in fact, hashtags are often mis-attributed and mis-allocated by content creators and brands.

 

Thank you Glossy Co. and Digiday for having me on this wonderful and intriguing summit for beauty and wellness.

I look forward to the next year.

 

Bises,

Soo

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Trending In Retail & Consumer Goods

The Case For Lower In-season Markdowns:

“YNAP has also seen a deceleration in North America, where overall luxury goods sales growth has been slower in 2017 compared to Europe and Asia, according to Bain & Co. At YNAP, North American sales in the third quarter of 2017 grew 10 percent from 2016, down from 17 percent growth a year earlier. ‘According to management, this was also driven by a slightly weaker performance in the in-season business, where they made a strategic decision to have lower markdowns versus last year,’ Barclay analyst Andrew Ross wrote in a recent note. ‘While this helped margins, it had a detrimental impact on the top line.’ However, he said, “Long term, this approach by YNAP will strengthen relationships with brands.”” – Yoox Net-A-Porter Group, Bof.com

 

Digital & Print Publications for Next Level Branding: 

Woolly – Casper, next-gen mattress brand

Here – Away, next-gen luggage brand

Airbnbmag – Airbnb, sharing economy unicorn

 

Technology: 

Helio: machine learning [via online fundraising platform for early stage consumer brands] Circleup to make investment calls on retail and consumer brands.

 

“Social Media Drives Sales,” They’ve Been Saying…:

What’s next on the affiliate partnership front for consumer goods giant Amazon:

Amazon expands its Influencer Program to include Twitter and Instagram, in addition to YouTube