Attending Glossy Co.’s Beauty & Wellness Summit gave me the wonderful opportunity to connect and discuss issues the wellness & beauty industry is facing with leaders and new players; it was also a moment that made me, a relatively young founder of wellness company ATEM, realize just how disparate the opinions of notable leaders were on:
– what the future looks like in both personal care sectors
– how brand leaders, beauty conglomerates, and partnering software companies have very polarizing views on how to systematically define how a business must scrape customer data [in these modern times of multiple revenue streams across multiple sales channels in digital and offline)
– software companies and b2b companies in beauty not having clear guidelines for clear beauty and taking these murky definitions to the analysis stage
– lack of agreement industry wide on a general process for validating an authentically wellness focused good, brand, or business.
Wellness at the summit was a topic discussed from a product standpoint, rather than a movement or values POV. I believe and hope that in the future, leaders might look to considering and incorporating the full implications of marketing and branding their businesses as “wellness” and take this self-identification with wellness more seriously.
Because I sadly have little time to elucidate these thoughts in writing, I’m just going to leave you with these surface-scraping comments here and my photos from the summit which are more readily available. 🙂
IPSY’s Executive Chairman Jennifer Goldfarb primarily speaking on her company’s strengths: personalization.
NARS Cosmetics ‘s Benjamin Lord, Executive Director of Global Marketing
HUM Nutrition CEO Walter Faulstroh
Taking an hour break with a quick jog on Santa Barbara’s shores
Dash Hudson, a data partner of major companies, researches topics like clean beauty using hashtag identification, when in fact, hashtags are often mis-attributed and mis-allocated by content creators and brands.
Thank you Glossy Co. and Digiday for having me on this wonderful and intriguing summit for beauty and wellness.
I look forward to the next year.
An informative report on the state of retail by Copenhagen Fashion Summit’s Global Fashion Agenda in collaboration with BCG and the Sustainable Apparel Coalition this year, with interesting tidbits like this:
Click to access Pulse-of-the-Fashion-Industry_2017.pdf