Perspectives Global: A Young Streetwear Brand with a 2,000 Year Old Message.

US label Perspectives Global, a streetwear brand founded in 2012 by brother duo Cody and Devon de Jardin takes the phrase “the medium is the message” seriously.

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Check out their brand here and let me know if you’re seeing what I see.

In their most recent campaign the talented duo took direct inspiration from one of the oldest books in the world, the Bible, to send a message of strength, resilience, and endurance:

“Therefore we will not fear, though the Earth give way and the mountains fall into the heart o the sea, though its waters roar and foam and the mountains quake with their surging.” – Psalms 46: 2-3

We are in a world full of turmoil, whether we choose to acknowledge it wholly or not– it is present through the never ending flow of class and racial strife, international tension, hurting children, and civil conflicts in institutions.

More and more, young, talented designers are harnessing the power (and influence) of their strong visual narratives and their brands in a deliberate attempt to forge renewed meaning and send out messages to a sentient generation.  Likewise, the Jardin brothers speak to their observances of a reality full of brokenness and of distractions– in which it’s become easy to stay “blind to the darkness, pain, and injustice all around the world,” in their SS17 campaign.

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Life doesn’t always have to be about religion, about what you believe, or what you stand for, but it makes it a little more worthwhile living, if you do make it about that, don’t you think? Nevertheless, it feels great to see fashion brands standing for something beyond escapism and creative inspiration.

Asides from supporting their great vision, I’m also a big fan of the brothers’ activewear merchandise, namely the Katakana and Future Lite jackets.

Their lifestyle oriented outerwear is a an eye-catching alternative for you if you’ve exhausted your options with Patagonia, The North Face, Columbia, Marmot, Adidas and Arc’Teryx.

Check out the styles here:

 

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Future Lite Track Jacket

 

Yours,

Soo

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Fashion Across the World

We live in a world with brands from all across the world offering international shipping, employing international influencers, and commissioning out the wildest of digital marketing tactics, desperate to reach that perfect customer. So really, what’s stopping you anymore from getting that perfect wardrobe that emblemizes you, not just a piece of the corner you, but wholly you?

Rock fashion from across the world, and support some talented designers along the way.

Here’s a couple of brands I love and support:

South Africa, Pichulik:

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In 2010, 6 out of 10 of the fastest growing world economies were recorded to be from Africa. A gold mine of natural resources, Africa has been instrumental to these economies’ growths. Did you also know that it is housing a thriving presence of eco-focused designers? There’s a lot of natural talent to be found, but unfortunately these fashion talents are experiencing slow to no growth on that end due to a plenitude of market barrier reasons. So here’s a super cool designer brand to watch out for and support. Let’s get this future fashion and eco-friendly capital up-to-speed, shall we?

 

 

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Sacred Knot Beige Bracelet

 

 

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Sacred Knot Choker

 

Colombia, Mercedes Salazar:

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Buy it in the US here.

 

Denmark, Norse Projects:

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Looking for good thermal? You can buy Stutterheim… or you can buy this: Rain

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Trail Pants – Inspired by track pants, the style has a tapered fit, low rise, elastic bands and outside front pockets.

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There are a lot of talented brands out there and the ones with merit often share the same manufacturers. The ones less known among this pool sometimes have more room for innovation/testing and end up churning out some fantastic designs, and sometimes– they’re just a whole lot better, with more advanced specs and competitive prices to boot– except for the lack of exposure, branding, and marketing power.

Take this brand for example:

Thailand, Kalis Activewear:

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Canada, Bronze Age:Screen Shot 2017-03-09 at 4.13.38 PM.png

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Moroccan inspired shoes, The Babouche!

Morrocan inspired shoes, The Babouche!

 

Just look at all the boss-ness reverberating from these brands’ souls.

In a world of purported connectivity, why have a brand come to you? Grab discovery by the balls and find those gems yourself. Happy shopping!

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The world is yours.

Bises,

Soo

 

 

**All brands listed offer international shipping