There’s a model (originally economics) called hyperbolic discounting, which speaks to the human tendency of choosing a reward now over wanting the greater reward that will happen later. In liberal application, this law can allude to our relative inability to see beyond the seeable, comprehensible distance over the things up close: what is happening or might happen in the immediate future or present. I believe this rings true for the scenario we find ourselves in in the midst of the coronavirus pandemic.
The pain, the discomfort, and the anxieties of the circumstances we find ourselves in are absolutely real. But, we (I) can choose to see beyond for what could happen that could be greater and more meaningful in magnitude over the mess in the immediate– see the good being written even now.
The motifs and the arc defining this story remain to be set in stone. We don’t know what lies ahead for us. We don’t know what the larger picture will be. I’m not referring to the next 2 or 3 years. I’m talking about the next 10, 20, and 30 years.
We must press on in hope, thinking and choosing to look to more hopeful outcomes– to where the real story might be. And in the meantime, be present and do as as much as we can for our family, our friends, and our people.
Some quotes from my journal that I’ve leaving for added contemplation:
“You cannot draw on the future. Impossible to get into debt! You can only waste the passing moment. You cannot waste tomorrow, it is kept from you.
You have to live on this 24 hours of time. Out of it you have to spin health, pleasure, money, content, respect and the evolution of your immortal soul. It’s right use…is a matter of the highest urgency.”
– Arnold Bennett
“We become, neurologically, what we think.”
– Nicholas Carr
Dear brands that rebrand,
You need to tell your consumers when you rebrand.
You need to invest a whole lot more money and attention to rebranding and external communications re: rebranding when you do it.
You might not in fear of confusing consumers,
but in fact,
not telling them confuses them even more.
As an existing customer or prospect, I am following you because I like the idea of you, or I already like you.
To not be fully updated about something like a name change and not understand the why
Is like having a guy you’re dating or considering dating change his name and you seeing him the next day with a different name and he offers up no context or story.
It’s like: WTF? red flag, and a potential bye-buy.
Back to brands:
If your concern is retention, then take the proper steps to pursue retention.
And that starts first by being transparent in the process of rebranding.
If you have a legacy and brand footprint that you have already that’s Soo very deep and wide.. perhaps a little customer attrition wouldn’t matter.
But for the rest of you, I strongly ask you to re-consider.
Waste not your prospecting efforts, brands.
A simple IG story announcement will not do.
A zealotish consumer.
August 5, 2019_Monday
On an average work day or Saturday, I am carrying around 15 pounds worth of papers and books– add in a couple extra pounds considering I carry my gym clothes and sneakers around with me too.
I haven’t worn a high heel in over a year.
For the longest time I slung Goyards, Longchamps, clutches-purses-decorative backpacks that did not hold [anything] everything, and whatnots for the sake of preference and style.
At 26, those things no longer serve me.
Rather, the pain & inconvenience to pleasure ratio makes it so that I’ve begun to serve them.
So bye I said to wearing my 3 – 4 inch heels a whiles ago.
While I am not exiling my bags yet, what I did do Sunday was stop by Patagonia [for the first time in my life] and buy a backpack (The Refugio 28L) with awesome shoulder and back padding.
For me now and in reference to extremes, I’d rather have a comfortable body than a beautifully ornamented one– this coming from someone who deeply loves fashion.
I’d personally rather wear and apply things that preserve my posture, my youth, and support my activities in a way I see fit.