Beaded ring, Watercolours, and Illustration in May

 

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Bookmarks and cards to encourage friends during coronavirus days

 

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An inspired illustration featuring characters from Ruth Krauss’ book Open House for Butterflies

Inspired illustration from listening to the song Highlands (Song of Ascent) by Hillsong United one morning meditation before work, and I then proceeded to take the illustrated characters from a children’s book I love called Open House for Butterflies by Ruth Krauss to help depict the scene I imagine the song is singing about: to sing when the mountain’s in our way, and to sing when we’re on top of the mountain ๐Ÿ™‚

Recycled unused accessories: deconstructed all the materials, organized them in colors, and then began to make things out of them. Here’s a ring, my favorite kind of accessory.

 

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Love letters are the best kind of letters, don’t you agree? ๐Ÿ™‚

Part of a love letter I made for my younger sister waiting it out in Cambridge.

 

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Don’t know what’s going on here, looks like some kind of pulmonary situation bearing fruit (a la the tree that reaps) – air to my lungs?

Glossy Co. Beauty & Wellness Summit 2018

Attending Glossy Co.โ€™s Beauty & Wellness Summit gave me the wonderful opportunity to connect and discuss issues the wellness & beauty industry is facing with leaders and new players; it was also a moment that made me, a relatively young founder of wellness company ATEM, realize just how disparate the opinions of notable leaders were on:
– what the future looks like in both personal care sectors
– how brand leaders, beauty conglomerates, and partnering software companies have very polarizing views on how to systematically define how a business must scrape customer data [in these modern times of multiple revenue streams across multiple sales channels in digital and offline)
– software companies and b2b companies in beauty not having clear guidelines for clear beauty and taking these murky definitions to the analysis stage
– lack of agreement industry wide on a general process for validating an authentically wellness focused good, brand, or business.
Wellness at the summit was a topic discussed from a product standpoint, rather than a movement or values POV. I believe and hope that in the future, leaders might look to considering and incorporating the full implications of marketing and branding their businesses as โ€œwellnessโ€ and take this self-identification with wellness more seriously.
Because I sadly have little time to elucidate these thoughts in writing, Iโ€™m just going to leave you with these surface-scraping comments here and my photos from the summit which are more readily available. ๐Ÿ™‚

IPSY’s Executive Chairman Jennifer Goldfarb primarily speaking on her company’s strengths: personalization.

NARS Cosmetics ‘s Benjamin Lord, Executive Director of Global Marketing

HUM Nutrition CEO Walter Faulstroh

Taking an hour break with a quick jog on Santa Barbara’s shores

Dash Hudson, a data partner of major companies, researches topics like clean beauty using hashtag identification, when in fact, hashtags are often mis-attributed and mis-allocated by content creators and brands.

 

Thank you Glossy Co. and Digiday for having me on this wonderful and intriguing summit for beauty and wellness.

I look forward to the next year.

 

Bises,

Soo

Arnold Bennett’s Mind-Warp Fundamentals For Seizing Your Day

The “great and profound mistake which my typical man makes in regard to his day,” “he persists in looking upon those hours from ten to six as ‘the day,’ to which the ten hours preceding them and the six hours following them are nothing but a prologue and epilogue.”… “utterly illogical and unhealthy.”” – How to Live on 24 hours a Day. – Arnold Bennett, English Writer

Bennett pleads to all of us salary men: Think of the hours beyond your 9-6. Think of the potential. Revisit your dreams. Create things. Create things again.