Attending Glossy Co.’s Beauty & Wellness Summit gave me the wonderful opportunity to connect and discuss issues the wellness & beauty industry is facing with leaders and new players; it was also a moment that made me, a relatively young founder of wellness company ATEM, realize just how disparate the opinions of notable leaders were on:
– what the future looks like in both personal care sectors
– how brand leaders, beauty conglomerates, and partnering software companies have very polarizing views on how to systematically define how a business must scrape customer data [in these modern times of multiple revenue streams across multiple sales channels in digital and offline)
– software companies and b2b companies in beauty not having clear guidelines for clear beauty and taking these murky definitions to the analysis stage
– lack of agreement industry wide on a general process for validating an authentically wellness focused good, brand, or business.
Wellness at the summit was a topic discussed from a product standpoint, rather than a movement or values POV. I believe and hope that in the future, leaders might look to considering and incorporating the full implications of marketing and branding their businesses as “wellness” and take this self-identification with wellness more seriously.
Because I sadly have little time to elucidate these thoughts in writing, I’m just going to leave you with these surface-scraping comments here and my photos from the summit which are more readily available. 🙂
IPSY’s Executive Chairman Jennifer Goldfarb primarily speaking on her company’s strengths: personalization.
NARS Cosmetics ‘s Benjamin Lord, Executive Director of Global Marketing
HUM Nutrition CEO Walter Faulstroh
Taking an hour break with a quick jog on Santa Barbara’s shores
Dash Hudson, a data partner of major companies, researches topics like clean beauty using hashtag identification, when in fact, hashtags are often mis-attributed and mis-allocated by content creators and brands.
Thank you Glossy Co. and Digiday for having me on this wonderful and intriguing summit for beauty and wellness.
I look forward to the next year.
Bises,
Soo
Letters by Soo 