On Generational Tension & Millenials

I’ve been participating in thought leadership discussions these days and they’ve been immensely productive and awesome, and there are many amazing, visionary, and progressive people I get to meet on a regular basis, but I’ve also observed that there’s been a regular sub- current present in conversations that takes the form of  low-key shitting on of millennials; there are founders, CEOs, and other leaders that appear to want to discuss everything from Generation Millenial’s lack of work ethic to their overly aspirational or vulnerable selves, and this mainly from Gen Xers and Baby Boomers (1. Surprisingly from Gen X people compared to Baby Boomers, and 2. I see less of a shitting on of Gen Z; perhaps it’s because the manifestation of said generation’s values there are so separate and unrecognizable from former generations’ values that it’s easier to reconcile the difference the older people? Sais pas)

All valid comments and concerns for sure, but I’d strongly argue that such publicly voiced generalizations, and in very negative tones (which is what I have an issue with) to describe or discuss the behavior or mannerisms of the next generation [or any future generation for that matter] is conducive, generative [or really even accurate] in any way.

Lack of work ethic isn’t a generational  problem, it’s an individual problem. So is being unhealthily aspirational.

It’s important be cognizant of the words you say, because you are making generalizations about a population that is 73 million strong. And we’re looking for cross-generational collaboration and the continuation of good legacy here, not regressive tribe-ness.

Instead of criticizing, maybe it’s best to ask constructive questions on how to DAHNCE with conflicting behaviors/actions of other generations– you know, first put an effort in trying to understand the difference in generational demographics and the trends and conversations causing such a so called schism in values and views of the world.

Just a thought.

We’re not going to go away.

 

Love,

Soo

Glossy Co. Beauty & Wellness Summit 2018

Attending Glossy Co.’s Beauty & Wellness Summit gave me the wonderful opportunity to connect and discuss issues the wellness & beauty industry is facing with leaders and new players; it was also a moment that made me, a relatively young founder of wellness company ATEM, realize just how disparate the opinions of notable leaders were on:
– what the future looks like in both personal care sectors
– how brand leaders, beauty conglomerates, and partnering software companies have very polarizing views on how to systematically define how a business must scrape customer data [in these modern times of multiple revenue streams across multiple sales channels in digital and offline)
– software companies and b2b companies in beauty not having clear guidelines for clear beauty and taking these murky definitions to the analysis stage
– lack of agreement industry wide on a general process for validating an authentically wellness focused good, brand, or business.
Wellness at the summit was a topic discussed from a product standpoint, rather than a movement or values POV. I believe and hope that in the future, leaders might look to considering and incorporating the full implications of marketing and branding their businesses as “wellness” and take this self-identification with wellness more seriously.
Because I sadly have little time to elucidate these thoughts in writing, I’m just going to leave you with these surface-scraping comments here and my photos from the summit which are more readily available. 🙂

IPSY’s Executive Chairman Jennifer Goldfarb primarily speaking on her company’s strengths: personalization.
NARS Cosmetics ‘s Benjamin Lord, Executive Director of Global Marketing
HUM Nutrition CEO Walter Faulstroh
Taking an hour break with a quick jog on Santa Barbara’s shores
Dash Hudson, a data partner of major companies, researches topics like clean beauty using hashtag identification, when in fact, hashtags are often mis-attributed and mis-allocated by content creators and brands.

 

Thank you Glossy Co. and Digiday for having me on this wonderful and intriguing summit for beauty and wellness.

I look forward to the next year.

 

Bises,

Soo