Beauty During the Corona Virus

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I am reminded of the Greek myth of Baucis and Philemon. 🙂
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The Upper East Side & its constant blooming of tulips every spring

Perhaps it is because air polution levels have decreased substantially as a result of changes in our activities from the Corona Virus, but I saw stars glimmer so brightly last night. It made me so very happy to see them.

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Starry Night

Glossy Co. Beauty & Wellness Summit 2018

Attending Glossy Co.’s Beauty & Wellness Summit gave me the wonderful opportunity to connect and discuss issues the wellness & beauty industry is facing with leaders and new players; it was also a moment that made me, a relatively young founder of wellness company ATEM, realize just how disparate the opinions of notable leaders were on:
– what the future looks like in both personal care sectors
– how brand leaders, beauty conglomerates, and partnering software companies have very polarizing views on how to systematically define how a business must scrape customer data [in these modern times of multiple revenue streams across multiple sales channels in digital and offline)
– software companies and b2b companies in beauty not having clear guidelines for clear beauty and taking these murky definitions to the analysis stage
– lack of agreement industry wide on a general process for validating an authentically wellness focused good, brand, or business.
Wellness at the summit was a topic discussed from a product standpoint, rather than a movement or values POV. I believe and hope that in the future, leaders might look to considering and incorporating the full implications of marketing and branding their businesses as “wellness” and take this self-identification with wellness more seriously.
Because I sadly have little time to elucidate these thoughts in writing, I’m just going to leave you with these surface-scraping comments here and my photos from the summit which are more readily available. 🙂

IPSY’s Executive Chairman Jennifer Goldfarb primarily speaking on her company’s strengths: personalization.
NARS Cosmetics ‘s Benjamin Lord, Executive Director of Global Marketing
HUM Nutrition CEO Walter Faulstroh
Taking an hour break with a quick jog on Santa Barbara’s shores
Dash Hudson, a data partner of major companies, researches topics like clean beauty using hashtag identification, when in fact, hashtags are often mis-attributed and mis-allocated by content creators and brands.

 

Thank you Glossy Co. and Digiday for having me on this wonderful and intriguing summit for beauty and wellness.

I look forward to the next year.

 

Bises,

Soo

Youth and Beauty Culture In Seoul

Pale faces. Straight eyebrows.

Girls walk around with rollers in their hair in public.

Guys walk around with masks covering their nose and mouth (and I’m not sure it’s for the air pollution).

Guys wear foundation.

Girls’ hairs here are impeccably blow-dried, waved, or flipped.

Red-orange lipstick is very popular here.
I walk down the road, and I see a visible, consistent, pattern of young adults staring at other young adults doing the down-up, check-out thing.

There is a pressure to be “thin,” 105 – under thin. In a moment of relapsed insecurity and all things folly, I think to myself, “thank god I’m tall. It stretches me out.

Speckled on the streets, faces pass me by, similar to the ones I’ve seen on the ads which have accompanied me up the escalators many a commute in Gangnam.

In good humor, I ask myself, “would I have survived in this environment of intense scrutiny over appearance?”
(as a young girl, surely not.)

England

Today is my last day in England and I’m honestly a bit sad to leave.

England ended up being the perfect place for me to rest and freshen up– in part because nothing felt new here.

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[For context, often times when you are traveling to a new country and it’s too unfamiliar (whether it be from the transportation style, interpersonal behaviors, lifestyle pace, or type of cuisine), the trip ends up feeling more exhaustive than healing, especially.. when you’ve decked out a week’s itinerary befitting a music band on tour]. Fortunately now, due to the the rampant innovation, cultural and people exchange, and systemic adoption of technologies that have lead economic centers to operate and appear fairly similar to one another, one can expect a growing predictability for navigation and assimilation in any urban or cosmopolitan city. You will quickly feel that New York reminds you of London, London of Seoul, and that Seoul reminds you in turn of a bit of Paris.
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Shoreditch Grind – I really appreciate the energy of this neighborhood.

 

Coffee shops were frequented, a disgusting amount of desserts were dabbled in, and dance floors conquered. I ate this delicious cheese that tasted like caramel fudge (The Gjetost! Mon dieu!). I even danced my first Scottish dance, and met a gentleman in full Scottish garb with dagger.

 

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What is life without dancing to techno in a room full of old master paintings?

 

Amidst the buzz of catching up with old friends and partaking in some good old entertainment, I was able to spend a great chunk of my stay exploring and appreciating all that nature had to offer unique to the terrain [and sheer size] of its country.

 

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Out to see a boat race on the River Cam.

 

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It was the first time in my life experiencing first-hand so many kinds of birds (they were everywhere, omnipresent, realy all about England) and I’m certainly leaving Heathrow with a newfound affinity for them. Watching their activity across various environments, feeding,

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Imagine seeing a horde of birds feeding and sticking their butts in the air as if under a spell of strange choreography, and seeing this against a backdrop of some beautifully landscaped park or skyline– it’s comical.

and passing so gracefully through the weeping branches of willow trees all lent me feelings of relaxed freedom and calm. I felt very glad.IMG_9721.JPG

The pigeons and the geese here were also surprisingly cute here and I sympathize a bit for the ones back home (perhaps if we didn’t treat ours like termites, they might appear more clean and endearing like the ones in England, I don’t know).

I also saw herds of cows in their natural habitat during my walks which was really nice.

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Like Gustav Klimt’s The Park. I grew up in a suburban area and close to New York, the city of cities, so I was never exposed to much of anything nature outside of grass, skinny trees, and mountain trails my family would take road-trips to. And half of my childhood interaction with nature was spent in the shelter of a car, with me looking through a window.

 

I walked nice trails in well protected parks multiple-vehicles-wide. And oh! Everything was so well gardened and trimmed.

I smelled flowers with aromas so strong and heavenly I became overwhelmed with feelings of different shades I’ve never felt before.

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Captured in a 4 x 6: Me becoming overwhelmed by nature.

 

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This is a beautiful plant I saw, although I have no idea what it is. It reminds me of the skin of freshly picked Concord grapes. Lusciously juicy.
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My favorite. If a flower was a pretty song.

Overall, this trip was a good time for me to re-center myself, slow down, and to re-learn an appreciation for the things right in front of me.

I am leaving re-charged.

Bises, Soo