About

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Susan Yoomin Im is a Korean-American entrepreneur, creative, and luxury goods, luxury retail, & DTC consumer goods specialist and strategist.
Susan is an avid reader, learner, art & design lover, and Francophile and is passionate about her communities, mental health, and causes benefiting social and global wellbeing.
Susan is the global site merchandiser at 1stDibs, founded ATEM, one of the first personal care companies to promote wellness and mental health conversations to consumers and customers, and co-founded and is now advisor to Fifteen Degrees, a South Korea based cosmetics-tech R&D startup.
Prior to that, Susan was with Luv.it, a luxury sustainability-centered fashion company, where she was a founding member of the Luv.it App, served as head of brand partnerships and business development, and worked in Mexico City and New York City. Prior, she worked at Barneys New York, in business development, curatorial, and fashion forecasting projects for the men’s buying team’s international and domestic businesses. There she has also served on the committee of the Barneys New York Foundation, dedicated to philanthropic projects. Susan cut her teeth in the luxury industry as a teenager and college student interning for different company departments at EDUN Americas, Yigal Azrouel, as well as Alexander Wang, and modeling with design and emerging luxury brands, represented by RED Model Management.
Susan holds a B.S. in Media, Culture, and Communications from New York University, having completed her undergraduate studies between New York and Shanghai, where she was a University Honors Scholar and an award recipient for excellence by the French Department. She holds a minor in Global Visual Art, with studies specialized in Chinese Contemporary Art at East China Normal University and completed additional studies in business and fine art at Seoul National University. She speaks French and Korean.
Letters by Soo is a profile of her personal life and interests.
Off-line, she volunteers at the Museum of Modern Art in Visitor Engagement as a Volunteer Lead,  at Trinity Grace Church, with its hospitality/ops team and as a vocalist for the worship team, mentors founders of early-stage startups, and dedicates time to advocating for and increasing mental health support; you’ll also find her collecting antiques, art & drinkware, reading, studying, or painting.
Daily content, and links to articles here: facebook.com/lettersbysoo. To write her, please email lettersbysoo@gmail.com
or click through the rabbits below to connect via Instagram!

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