Dear Brands That Rebrand_This Morning’s Meditations

Dear brands that rebrand,

You need to tell your consumers when you rebrand.

You need to invest a whole lot more money and attention to rebranding and external communications re: rebranding when you do it.

You might not in fear of confusing consumers,

but in fact,

not telling them confuses them even more.

As an existing customer or prospect, I am following you because I like the idea of you, or I already like you.

To not be fully updated about something like a name change and not understand the why

Is like having a guy you’re dating or considering dating change his name and you seeing him the next day with a different name and he offers up no context or story.

It’s like: WTF? red flag, and a potential bye-buy.

Back to brands:

If your concern is retention, then take the proper steps to pursue retention.

And that starts first by being transparent in the process of rebranding.

If you have a legacy and brand footprint that you have already that’s Soo very deep and wide.. perhaps a little customer attrition wouldn’t matter.

But for the rest of you, I strongly ask you to re-consider.

Waste not your prospecting efforts, brands.

A simple IG story announcement will not do.

 

Yours sincerely,

A zealotish consumer.

 

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s